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Eleazar Noel
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- Port-of-Spain
- Trinidad and Tobago
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Wha'Gwan?
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- Marketing Strategy
Since Roots and Culture Magazine highlights the Rastafarian people, culture, and lifestyle in the Caribbean and throughout the rest of the world, it needs to have an extensive marketing campaign. We have come up with several methods to increase our readership and yet still maintain our brand awareness in our target market and beyond.
• Prior to the launch of the magazine we plan to have a fashion show entitled Prince and Princesses. The main aim of this show is to introduce the magazine and also highlight Rastafarian (roots and culture) fashion.
• Roots and Culture will hold its pre-launch party to which officials of the Rastafarians community, stakeholders, and the general public will be invited. They will be entertained by both local and international performers who will be featured in the first edition of the magazine.
• The magazine will officially be launched on the 31st October 2008 in Trinidad. There will be a subsequent launch in each distributing country. All advertisers will be invited, along will government officials and the media.
• Roots and Culture Magazine will also use models and street teams in the various countries of distribution who will wear Roots and Culture Magazine clothing in order to familiarize the general public with the magazine and its logo.
• Roots and Culture Magazine will also launch its official website www.rootsandculturemag.com where all advertisers in the magazine will be given the opportunity to advertise on the website for 50% off the website advertising cost. The website will be used extensively to convey the latest happenings, updates, pictures and news within the Rastafarian community.
• Roots and Culture Magazine website banners will be placed on several Rastafarian websites.
- To Introduce I-Self:
- Roots and Culture Magazine is an essential marketing medium for tapping into a large international population of Rastafarians. There are very few magazines in the Caribbean that advertise and promote Rastafarian Culture or that reaches out to the Rastafarians community. Our aim is to take to the world Rastafarian Culture and promote this community of people.
The magazine has a starting distribution of 30,000 copies (See a detail breakdown in Diagram 2). According to normal magazine circulation estimates, each magazine, on average, is expected to be read by four different readers, which is equivalent to 120,000 readers. This does not include online sales of soft copy versions. The magazine will be marketable to all Rastafarians throughout the Caribbean and around the world. However, based on our content and variety we expect to have readers of all genres. We have already received approval for sales of our magazine in bookstores, magazine stands, airports, pharmacies, Rastafarian stores and websites.
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Eleazar Noel's I-News
ROOTS AND CULTURE MAGAZINE
Posted on March 1, 2009 at 6:02am —
Roots and Culture Magazine
Posted on February 6, 2009 at 7:03pm —
Roots and Culture Magazine Soft Copy Version AVAILABLE NOW
Posted on January 14, 2009 at 9:43pm —
Advertise your Album!!!
Posted on January 3, 2009 at 6:43pm —
Write for the Roots and Culture Magazine
Posted on December 26, 2008 at 5:42am —
NEW E-MAIL
Posted on November 5, 2008 at 5:14pm —
ROOTS AND CULTURE MAGAZINE IS HERE
Posted on November 4, 2008 at 8:46pm —
About
Wha'Gwan?
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Blessings breda, I have your I-mail, so in this days I will comunicate wit' you.
We are in contact.
Rastafari live
blessed love from new zealand.sister. joseph
Greetings,
This is your last opportunity to get a copy of the First Edition of the Roots and Culture Magazine before the second issue is out. First Issue soft copy (ONLINE) version only $3.50US. This is the final sale, after this you will no longer be able to order the online version of the first issue of the Magazine. So ORDER YOUR COPY NOW! Send your request to rootsandculturemag@gmail.com. Payment can be made online to our company PayPal account trini_redman2002@hotmail.com. Contact our office for more information. Thank you in advance for the support.
Bless!
Eleazar A. Noel
Founder & CEO
Roots and Culture Magazine
#9 Hermitage Road,
Gonzales, Port-of-Spain,
Trinidad, West Indies.
1868-391-5037
rootsandculturemag@gmail.com
www.rootsandculturemagazine.com
I'LL LIKE TO TALK WIT' YOU.
THIS IS YOUR MAIL info@rootsandculturemagazine.com ??
I NEED TO SHARE SOME REASONS WIT YOU.
SELASSIE I LIVE
JAH Bless,
Eleazar
would like to forward a write up asap you give the green light
wadada
fasimbas
Please let me know what has happened.
Yours respectfully,
Bongo Wisely.
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