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Roots & Culture Magazine
King
Port-of-Spain
Trinidad and Tobago - Share this!
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Profile Information
- InI is a:
- Sales & Marketing Executive of Roots and Culture Magazine
- Location:
- Trinidad and Tobago
- To Introduce I-Self:
- Greeting I am Jahson Noel, Marketing and Sales Executive of Roots and Culture Magazine. I am here to promote and keep one and all up to date with the development of Roots and Culture Magazine.
Roots and Culture Magazine (Powered by: Digital Innovation Designs) consists of a large group of individuals with common goals: unity and promoting our Rastafarian people, culture and lifestyle. Our Team has work on several successful magazines within the Caribbean. Our Team has been affiliated for several years with one of the best Graphic Designing Company in Italy which is owned by the Graphic Designing Awards winner, Dario Albini who is also a member of our team.
Roots and Culture Magazine will focus primarily on Rastafarian history, people, culture, entertainment and events, fashion, business, and much more. We intend to provide something for everyone and every need.
We plan to make our presence known throughout Caribbean and around the world on a consistent basis by doing our own promotional events in the various countries that we will distribute our magazine. We have a lot in store for our readers, long-term and short. We intend to go above and beyond our readers’ expectations in our aim to be their number one source for the awareness of Rastafarians’ Culture. You can expect to see our magazine no later than October 2008.
- Relationship Status:
- My Heart is Free
- I'd like to Meet:
- Roots and Culture Magazine is an essential marketing medium for tapping into a large international population of Rastafarians. There are very few magazines in the Caribbean that advertise and promote Rastafarian Culture or that reaches out to the Rastafarians community. Our aim is to take to the world Rastafarian Culture and promote this community of people.
The magazine has a starting distribution of 30,000 copies. According to normal magazine circulation estimates, each magazine, on average, is expected to be read by four different readers, which is equivalent to 120,000 issues. The magazine will be marketable to Rastafarians throughout the Caribbean and around the world. However, based on our content; we expect to have readers of all culture, race and age group. With a large variety of articles, we will cater to a general audience with content for various ages, life styles, and genres for the younger and older generations.
- I am here to:
- Target Market
Within the Caribbean and around the world, the Rastafarian community has been increasing in numbers daily. Our aim is to tap into this growing community. We also plan to target the general public, making them aware of what is going on in the Rastafarian community.
Marketing Strategy
Since Roots and Culture Magazine is a magazine highlighting the Rastafarian people, culture, and lifestyle around the Caribbean, the United States, Europe and the United Kingdom and Africa, it needs to have an extensive marketing campaign. We have come up with several methods to increase and maintain our brand awareness in our target market and beyond.
• Prior to the launch of the magazine we plan to have a fashion show entitled Prince and Princess. The main aim of this show is to introduce the magazine and also highlight Rastafarian (roots and culture) fashion.
• Roots and Culture will hold its pre-launch party to which officials of the Rastafarians community, stakeholders, and the general public will be invited. They will be entertained by both local and international performers who will be featured in the first edition of the magazine.
• The magazine will officially be launched on the 25th October 2008 in Trinidad and Tobago. There will be a subsequent launch in each country where the magazine will be distributed. All advertisers will be invited, along will government officials and the media.
• Roots and Culture Magazine’s will also use models and street teams in the various countries of distribution who will wear Roots and Culture Magazine clothing in order to familiarize the general public with the magazine and its logo.
• Roots and Culture Magazine will also launch its official website www.rootsandculturemag.com where all advertisers in the magazine will be given the opportunity to advertise on the website for 50% off the website advertising cost. The website will be used extensively to convey the latest happenings, updates, pictures, news within the Rastafarian community.
• Roots and Culture Magazine website banners will be placed on several Rastafarian websites.
- I like to Say:
- Magazine Print Size and Quality Specifications
You can expect nothing but the highest quality from Roots and Culture Magazine.
The magazine size is 8.5’’ X 11’’. It is full color print and saddle stitched. The paper quality is 60 lb #5 Gloss Book Enamel for the inside pages with an 80 lb #3 Gloss Book Enamel cover.
Art Specifications
• Ad files are accepted in PC JPEG formats and rasterized Photoshop
• Color files must be CMYK
• Images should be high resolution (300 dpi)
• Trim Size - 8.5’’ X 11’’
• Bleed Size – 8.75’’ X 11.25’’
What you can expect to see in every issue?
• Rastafarian History
• People & Culture
• Entertainment
• Business
• Travel
• Fashion
• Education
• Food
• Interviews
• And more
Sponsorship
Roots and Culture Magazine is more than just a magazine - it is about Rastafarians and their journey towards promoting their roots and culture to the world. As part of our promotional strategy, we will be hosting events in the various countries where the magazine will be distributed.
Some of the benefits of being an event sponsor include:
• Being part of the movement.... a Roots and Culture Magazine official sponsor!
• Company name and logo will be used in every marketing tool used by Roots and Culture Magazine events, including various event websites, flyers, banners, posters and much more.
• Advertising spot on Roots and Culture Magazine’s official website www.rootsandculturemag.com; also on other company supportive websites.
• A chance to build brand awareness within the various islands and countries where the magazine will be distributed.
• 10% discount on advertisement in Roots & Culture Magazine.
• 25% discount on advertisement on Roots & Culture Magazine website.
• 15% discount on advertisement on Digital Innovation Designs (Parent Company) Website.
• Complimentary tickets to Events.
• 10% discount on advertorial in Roots & Culture Magazine.
Advertiser deadline is September 26th, 2008.
interested advertisers please feel free to contact me at jah.son@live.com
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I man just ah touch base fe wish the I dem lots of success on the forthcoming Roots & Culture Magazine, it was really nice to have met the I and while on my short stay in TnT! just keep up the good works my Brother. Looking forward to meeting the I in the near future Jah willing, until I hear from the I stay bless and keep Jah fire burning zeeen.
Tabarek Fikur Hulgeeze/Blessed Love Always,
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